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Target’s Pride Merch Is Perfect

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mad dyke mag
2 min readMay 16, 2023
for the gay aunt in your life

It’s that time of year again! When Bud Light slaps a rainbow on a Diva Cup and calls it gay rights. Normally I hate Pride merch, but this year Target has nailed it. They’ve released what looks like a pink Coca Cola logo-inspired “~live laugh lesbian~” t-shirt and I need several dozen immediately.

I learned about the “live laugh lesbian” shirt through a conservative news site (Turning Point USA, which I will not link here) that was disgusted by the fact that Target released said merch prior to June. “Pride month is becoming: pride months,” the author wrote, as if in the beginning of a horror movie. They also referred to Pride as a “sexual orientation celebration,” which, ew.

They noted that Target’s been slinging Pride merch for 11 years and “doesn’t seem to be slowing down amid conservative backlash anytime soon.” Um yes, I think after 11 years, that’s a very safe assumption to make.

Dykes everywhere are already living laughing and lesbianing the new merch.

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